Making Fashion Animal-Friendly in 2021
Let’s celebrate the good moments and progress made towards an animal-friendly fashion future!
2021 was a big year in so many ways, including for animal protection in fashion. Some exciting announcements include:
- France and Estonia have banned fur farming, and Israel became the first country in the world to ban fur sales
- Canada Goose and Kering (parent company to luxury fashion Houses Saint Laurent, Gucci, Alexander McQueen) are demanding all its brands to go fur-free
- Singer Billie Eilish announced that she successfully convinced Oscar de la Renta to go fur-free just prior to the infamous Met Gala
At FOUR PAWS, 2021 was the year our #WearItKind initiative launched internationally, and while there is a long way to go for animal welfare in fashion, we saw some good progress made by the fashion industry (read all about it in our 2021 fashion report).
Our animal friendly fashion highlights in 2021:
- We welcomed 21 companies as new members of the Fur Free Retailer Programme
- We also mobilised over 30 international fashion brands, including Adidas, H&M, Esprit, and The North Face to sign a letter of Intent calling for a mulesing-free future in the Australian wool industry by 2030.
- Our animal-friendly fashion movement, which began in Australia and the US in 2020, is now backed by over 1,000,000 people around the world! See what you can do to make a difference!
- We announced a new collaboration for sheep! FOUR PAWS partnered with RSPCA Australia and Humane Society International Australia formed an alliance to end mulesing in Australia. The partnership aims to fast-track the move away from mulesing and towards more humane methods to manage flystrike. Read more about our mulesing-free wool campaign.
- We welcomed over 300 major brands to our Brands Against Mulesing list.
Thank you to everybody who has joined us on this journey. You truly are making a different to the billions of animals who suffer for fashion every year, and creating an animal-friendly fashion future!