Many brands have now committed to fur free policies through the Fur Free Retailer programme, of which FOUR PAWS is the official country representative in Australia, Germany, Austria, Bulgaria and South Africa. Run in over 25 countries, Fur Free Retailer is the world’s leading programme to connect fur-free companies to consumers seeking ethical goods.  
 
Over 1,500 major labels including Prada, H&M, Gucci and Yoox Net-a-Porter have committed to fur free policies, not only prioritising animal welfare and consumer demands, but also supporting an end to fur’s image as a ‘luxury’ item. Find out which of your favourite brands have taken the fur free pledge!