Girls with lamb

How to Wear it Kind

Start your animal-friendly shopping

Over two billion animals end up in fashion and textiles annually from the fur, leather and wool industries alone. Many of them will suffer in countless ways for the sake of clothing. As a shopper, every purchase is a chance to wear your values, and to reward brands for how they care for animals.


If you are considering buying animal-based fashion: Download the Wear it Kind Cheat Sheet today, and start your animal-friendly shopping!

Wear it Kind Cheat Sheet

Wear it Kind Cheat Sheet

Kinder fashion starts with you