Model

Publications & Guides

Taking responsibility for the welfare of animals

When taking steps forward to improve animal welfare, companies can proactively demonstrate what they stand for, and which practices they want to be identified with.

FOUR PAWS is especially focusing our efforts on some of the most critical issues, including mulesingin the wool industry, the farming and trapping of wild animals for fur or exotic leather, as well as live-plucking and force-feeding ducks and geese. For more information, you can reach us via wearitkind@four-paws.org. Together we can achieve an animal-friendly fashion future!

Real or Faux?

Real or Faux?


 Tips to spot the difference
See more.
 

Shop Fur Free!

Vegan product lines

Vegan product lines


For brands transitioning to or creating vegan product lines, FOUR PAWS recommends reviewing guidelines developed by the British Retail Consortium (BRC) to make sure that anything described as vegan, is truly free of animal products.

Five ways to Wear it Kind this Christmas

Five ways to Wear it Kind this Christmas


Make gift-giving fun, fashionable and kinder to animals this festive season.
See more

Wear it Kind Christmas Present Ideas

Wear it Kind Christmas Present Ideas


If you’ve decided to Wear it Kind this Christmas, we’ve got plenty of gift ideas for you!
Check it out!

Knitting Kind

Knitting Kind


The right material for an animal-friendly knitting experience.
See more.

Free shopping guide

Wear it kind

Wear it kind

If you are considering buying animal-based fashion

Reports

Animal Welfare in Fashion 2020 the 'New Normal'

Animal Welfare in Fashion 2020 the 'New Normal'

Integrating more kindness to animals in a sustainable fashion furure

World’s first report finds fashion critically lagging on animal welfare

New research from FOUR PAWS finds the fashion industry comes up short between what is said and what is delivered, with only 21% of brands tracing even a portion of animal-derived materials for animal welfare. It also lists the essential first steps brands need to take, including ultimately the development of a comprehensive animal welfare policy.

 

Animal Welfare

Animal Welfare

Policy Development Guidlines for Fashion Brands and Retailers

Animal Welfare Policy Development Guidelines in Textiles

For brands choosing to continue using animal-derived materials, FOUR PAWS encourages the swift development or strengthening of existing animal welfare policies.

These should include a robust vision, goals, and an implementation plan, all aimed at achieving the highest possible animal welfare standards. The FOUR PAWS policy development guidelines can assist brands in developing these essential animal protection plans and contain guidance per animal-derived material.

 

Transitioning away from mulesed wool

Transitioning away from mulesed wool

A guide for brands and retailers on why and how

Transitioning away from mulesed wool. A guide on why and how.

Featuring interviews with brand sustainability managers who have already committed to moving away from mulesing, including fashion powerhouses H&M, Kathmandu and Espirit, the mulesing guidebook presents information for brands on what mulesing is, why it’s happening, what the viable pain-free alternatives to managing flystrike are, an overview of the key wool assurance initiatives and a road-map as to how to transition away from mulesed wool within your supply chains.

 

Towards a Non-Mulesed Future

Towards a Non-Mulesed Future

Selective Breeding to Counteract Flystrike in Australian Merino Sheep

Economic study on transitioning to non-mulesed sheep

A new independent survey of 97 woolgrowers across Australia shows producers achieving higher profitability, operational viability, and improvements on animal welfare after their transition to plain-bodied sheep. The report also includes 7 case studies to guide other sheep producers on their transition plan for a future without mulesing.

Wear it kind

Search