Our work to achieve an animal-friendly fashion future is guided by FOUR PAWS Key Principles.
- Companies should aim to achieve a high standard of animal welfare, by working to fulfill the General Welfare Aims of the Five Domains model.
- Traceability and transparency is vital, and brands should utilise the best animal welfare certifications available.
- Wild animals should not be used for textiles.
- Efforts should be made to significantly reduce the use of animal-derived materials.
Put simply.. Refine, Reduce, Replace.
These principles are further set out and discussed in FOUR PAWS Animal Welfare Policy Guidelines for Fashion Brands and Retailers. See below for more resources, developed by FOUR PAWS for a kinder fashion future.