Kindness in fashion makes good business sense. Today, fashion not only has to look and feel great, it has to be great.  

Consumers increasingly understand the true cost of products and are choosing to express our values through our purchases. We expect brands to take a stand on the issues that matter to us¹ and we are more likely to stop buying products from brands whose practices conflict with our ethics.² And when it comes to the issues that matter, animal welfare is the biggest concern for ethically conscious consumers.²  

To assist brands, and expediate change for animals, we have collated a range of resources developed or recommended by FOUR PAWS, for companies to use as they transition to becoming part of a kinder fashion future.  

BRC Veganism in Fashion Voluntary Guideline: To help address and tackle the challenges of creating a vegan line, the British Retail Consortium has worked with its members to create a “Voluntary Guideline on Veganism in Fashion” for retailers and brands to ensure they can provide customers with the level of assurance they expect.