Working together for compassion in fashion 

Industry Information and Tools

FOUR PAWS is committed to working with industry to achieve long-lasting change for animals. We highlight the problems and help to identify solutions, learning together as we goon the path towards a truly responsible and ethical fashion industry which values animal welfare.

Our work to achieve an animal-friendly fashion future is guided by FOUR PAWS Key Principles.

  • Companies should aim to achieve a high standard of animal welfare, by working to fulfill the General Welfare Aims of the Five Domains model.
  • Traceability and transparency is vital, and brands should utilise the best animal welfare certifications available.
  • Wild animals should not be used for textiles.
  • Efforts should be made to significantly reduce the use of animal-derived materials.

Put simply.. Refine, Reduce, Replace.
These principles are further set out and discussed in FOUR PAWS Animal Welfare Policy Guidelines for Fashion Brands and Retailers. See below for more resources, developed by FOUR PAWS for a kinder fashion future.

Animal Welfare Resources

Support for brands and retailers. 

Policy Guidance

The FOUR PAWS policy development guides can assist brands in developing effective animal protection frameworks.

Animal Welfare Policy Development Guidelines in Textiles

Animal Welfare Policy Development Guidelines in Textiles

For brands choosing to continue using animal-derived materials, FOUR PAWS encourages the swift development or strengthening of existing animal welfare policies. These should include a robust vision, goals, and an implementation plan, all aimed at achieving the highest possible animal welfare standards. The FOUR PAWS policy development guidelines can assist brands in developing these essential animal protection plans and contain guidance per animal-derived material.

Transitioning away from mulesed wool. A guide on why and how

Transitioning away from mulesed wool. A guide on why and how

Featuring interviews with brand sustainability managers who have committed to move away from mulesing, including fashion powerhouses H&M, Kathmandu and Espirit, the mulesing guidebook presents information on what mulesing is, the solutions, and a roadmap as to how to transition away from mulesed wool within your supply chains.


Find FOUR PAWS latest reports about the state of animal welfare in textiles or issue specific research collated here.

Taming Fashion Report Series 2023

Taming Fashion Report Series

Our report series outlines why reducing the use of animals is crucial for a truly sustainable fashion industry.

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Raccoon dog in fur farm

the frightening reality of the fur industry

Cruelty, COVID-19 and changing times – it is time to end Australia’s contribution to the cruel fur trade for more information about the pandemic risks of fur farming, recommendations for the Australian market, and references.

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Stack of wool sweaters

Animal Welfare in Fashion Report 2021

FOUR PAWS 2021 report shows that while good progress is being made fashion brands need to step up for animals

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Two foxes in a cage

New Scientific Report on Fur Farming

Animal welfare needs cannot be met

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Merino sheep with horns

Economic study on transitioning to non-mulesed sheep

A new independent survey of 97 woolgrowers across Australia shows producers achieving higher profitability, operational viability, and improvements on animal welfare after their transition to plain-bodied sheep

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Case Studies

FOUR PAWS aims to help facilitate information sharing amongst industry to expediate change for animals. The below case studies provide an insight into company decision making processes, learnings and examples of positive change.

Don Mudford and his sheep

Parkdale SRS® Case Study

Family-owned wool grower  Parkdale SRS® shows that breeding healthier and happier sheep is not only an innovative choice but a profitable one. Learn about their transition to breeding flystrike resistant sheep. 

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Esprit | Brand Case Study on Wool

Esprit case study

 Esprit's future focus is on animals, people, and the planet. This includes transitioning to certified non-mulesed wool. 

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Chloé store in Paris, France

Chloé Case Study

Learn more about Chloé's commitment to animal welfare as part of their wider sustainability strategy.

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Sheep in a field

Ortovox Case Study

Learn more about Ortovox's transition to certified non-mulesed wool.

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Pangaia Case Study

Learn more about Pangaia's journey to develop high-quality outerwear using cruelty-free next-gen materials.

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Fact Sheets

It’s important for brands to have a good understanding of the ethical factors of a material when considering their potential use. The fact sheets below contain both general information on each material as well as FOUR PAWS recommendations. 

FOUR PAWS initiatives with brands

Find out more

A cute Merino lamb looking at the camera

Brands against Mulesing

Around the world, fashion brands are stepping up to help end the cruel mutilation of merino lambs

Fur Free Retailer Logo

Fur Free Retailer 

Did you know that our Australian office is the official representative of the Fur Free Retailer programme? If you’re interested in knowing more - contact us!

Sheep in Australia


Textile brands are moving away from mulesed sheep wool and calling for a more ethical mulesing-free wool industry

Flock of sheep

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