Kindness in fashion makes good business sense. Consumers expect more of the clothes they wear than ever before. Fashion not only has to look and feel great, it has to be great.  

Consumers now understand the true cost of the products and an ever-increasing number of us are choosing to express our values through our purchases. We expect brands to take a stand on the issues that matter to us¹ and we are increasingly likely to stop buying products from brands whose practices conflict with our ethics². And when it comes to the issues that matter, animal welfare is the biggest concern for ethically conscious consumers³. 

When companies improve the welfare, or reduce the number of animals used in their supply chains they not only position themselves in a market that increasingly demands better for animals, they reduce the reputational risk associated with animal welfare related disasters and exposés.  

Companies that remove animals from their supply chains free themselves entirely from this risk. 

We have collated a range of resources developed or recommended by FOUR PAWS, for companies to use as they transition to becoming part of the kinder future we are creating. 

BRC Veganism in Fashion Voluntary Guideline: To help address and tackle the challenges of creating a vegan line, the British Retail Consortium has worked with its members to create a “Voluntary Guideline on Veganism in Fashion” for retailers and brands to ensure they can provide customers with the level of assurance they expect.