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Alongside human rights and environmental protection, good animal welfare is a crucial component of ethical fashion.

Animal welfare issues and critical business risks can arise within any animal-based supply chain. Animals used by the textiles industry can be subjected to appalling living conditions, painful mutilations, long term mental stress, and much more. In today’s world, consumers care deeply about issues like these and therefore how brands value animals.

Tools and Reports 

 To assist brands, FOUR PAWS has developed tools to assist brands in overall animal welfare policy development and has also authored and commissioned several reports related to animal welfare in textiles. 

World’s first report finds fashion critically lagging on animal welfare

World’s first report finds fashion critically lagging on animal welfare

New research from FOUR PAWS finds the fashion industry comes up short between what is said and what is delivered, with only 21% of brands tracing even a portion of animal-derived materials for animal welfare. It also lists the essential first steps brands need to take, including ultimately the development of a comprehensive animal welfare policy.

Animal Welfare Policy Development Guidelines in Textiles

Animal Welfare Policy Development Guidelines in Textiles

or brands choosing to continue using animal-derived materials, FOUR PAWS encourages the swift development or strengthening of existing animal welfare policies. These should include a robust vision, goals, and an implementation plan, all aimed at achieving the highest possible animal welfare standards. The FOUR PAWS policy development guidelines can assist brands in developing these essential animal protection plans and contain guidance per animal-derived material.

Transitioning away from mulesed wool. A guide on why and how

Transitioning away from mulesed wool. A guide on why and how

Featuring interviews with brand sustainability managers who have already committed to moving away from mulesing, including fashion powerhouses H&M, Kathmandu and Espirit, the mulesing guidebook presents information for brands on what mulesing is, why it’s happening, what the viable pain-free alternatives to managing flystrike are, an overview of the key wool assurance initiatives and a road-map as to how to transition away from mulesed wool within your supply chains.

Economic study on transitioning to non-mulesed sheep

Economic study on transitioning to non-mulesed sheep

A new independent survey of 97 woolgrowers across Australia shows producers achieving higher profitability, operational viability, and improvements on animal welfare after their transition to plain-bodied sheep. The report also includes 7 case studies to guide other sheep producers on their transition plan for a future without mulesing.

'WelFur' - Certified Cruel

'WelFur' - Certified Cruel

Why WelFur fails to stop the suffering of animals on fur farms.

Opportunities for Brands

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Brands against Mulesing

Around the world, fashion brands are stepping up to help end the cruel mutilation of merino lambs

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Vegan product lines 

For brands transitioning to or creating vegan product lines, FOUR PAWS recommends reviewing guidelines developed by the British Retail Consortium (BRC) to make sure that anything described as vegan, is truly free of animal products!

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Fur Free Retailer 

Did you know that our Australian office is the official representative of the Fur Free Retailer program? If you’re interested in knowing more - contact us!

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