Kindness in fashion makes good business sense. Consumers expect more of the clothes they wear than ever before. Fashion not only has to look and feel great, it has to be great.  

Consumers now understand the true cost of the products and an ever-increasing number of us are choosing to express our values through our purchases. We expect brands to take a stand on the issues that matter to us1 and we are increasingly likely to stop buying products from brands whose practices conflict with our ethics2. And when it comes to the issues that matter, animal welfare is the biggest concern for ethically conscious consumers3

When companies improve the welfare, or reduce the number of animals used in their supply chains they not only position themselves in a market that increasingly demands better for animals, they reduce the reputational risk associated with animal welfare related disasters and exposés.  

Companies that remove animals from their supply chains free themselves entirely from this risk. 

We have collated a range of resources developed or recommended by FOUR PAWS, for companies to use as they transition to becoming part of the kinder future we are creating. 

Tools and Reports 

 To assist brands, FOUR PAWS has developed tools to assist brands in overall animal welfare policy development and has also authored and commissioned several reports related to animal welfare in textiles. 

Animal Welfare Policy Development Guidelines in Textiles

Animal Welfare Policy Development Guidelines in Textiles

or brands choosing to continue using animal-derived materials, FOUR PAWS encourages the swift development or strengthening of existing animal welfare policies. These should include a robust vision, goals, and an implementation plan, all aimed at achieving the highest possible animal welfare standards. The FOUR PAWS policy development guidelines can assist brands in developing these essential animal protection plans and contain guidance per animal-derived material.

World’s first report finds fashion critically lagging on animal welfare

World’s first report finds fashion critically lagging on animal welfare

New research from FOUR PAWS finds the fashion industry comes up short between what is said and what is delivered, with only 21% of brands tracing even a portion of animal-derived materials for animal welfare. It also lists the essential first steps brands need to take, including ultimately the development of a comprehensive animal welfare policy.

Transitioning away from mulesed wool. A guide on why and how

Transitioning away from mulesed wool. A guide on why and how

Featuring interviews with brand sustainability managers who have already committed to moving away from mulesing, including fashion powerhouses H&M, Kathmandu and Espirit, the mulesing guidebook presents information for brands on what mulesing is, why it’s happening, what the viable pain-free alternatives to managing flystrike are, an overview of the key wool assurance initiatives and a road-map as to how to transition away from mulesed wool within your supply chains.

'WelFur' - Certified Cruel

'WelFur' - Certified Cruel

Why WelFur fails to stop the suffering of animals on fur farms.

Economic study on transitioning to non-mulesed sheep

Economic study on transitioning to non-mulesed sheep

A new independent survey of 97 woolgrowers across Australia shows producers achieving higher profitability, operational viability, and improvements on animal welfare after their transition to plain-bodied sheep. The report also includes 7 case studies to guide other sheep producers on their transition plan for a future without mulesing.

BRC Veganism in Fashion Voluntary Guideline: To help address and tackle the challenges of creating a vegan line, the British Retail Consortium has worked with its members to create a “Voluntary Guideline on Veganism in Fashion” for retailers and brands to ensure they can provide customers with the level of assurance they expect.

FOUR PAWS initiatives with brands

Find out more

A cute Merino lamb looking at the camera

Brands against Mulesing

Around the world, fashion brands are stepping up to help end the cruel mutilation of merino lambs

More
Fur Free Retailer Logo

Fur Free Retailer 

Did you know that our Australian office is the official representative of the Fur Free Retailer program? If you’re interested in knowing more - contact us!

Here
Flock of sheep

Was your question is not answered? 

Then do not hesitate to contact us!

Here

Source

[1] Brands in Motion 2019, ‘The new brand loyalty,’ https://we-worldwide-arhxo0vh6d1oh9i0c.stackpathdns.com/media/446450/brands-in-motion-2019-whitepaper.pdf
[2]
 Future of Sourcing 2019, ‘The rise of the ethical consumer and why businesses need to follow,’ https://futureofsourcing.com/the-rise-of-the-ethical-consumer-and-why-businesses-need-to-follow
[3]
 Future of Sourcing 2019, ‘The rise of the ethical consumer and why businesses need to follow,’ https://futureofsourcing.com/the-rise-of-the-ethical-consumer-and-why-businesses-need-to-follow

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