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Together we are making a difference. We are creating a kinder world for animals. We are moving the world to #WearitKind! 

People are taking action, speaking out and choosing to Wear it Kind and it’s never been easier, with more designers than ever now committed to getting it right!  

Here’s what you can do to make animal-friendly fashion, the only kind of fashion! 

Smiling girl

Take the Wear it Kind Pledge

Join thousands of people across the world who are already discovering longer lasting, stylish clothes that are positive for animals, people, and the environment. People who are wearing it kind! Sign today!

Other steps you can take to stop animal suffering

Sign our petition to protect lambs

from mulesing!

here

Sign now to ban the sale of fur

in Victoria and New South Wales

here

Use our Wear it Kind shopping guide

to help you make more compassionate choices

here

Download the Good on you app!

Choose fashion that is gentle on animals, people, and the planet

Here

Find out more

LambWhy Wear it Kind
Wear It Kind - Smiling womanDonate
Zoe the foxBlog & News
Pledge to Wear It Kind!

Kinder fashion starts with you!

Wear your values. Wear it Kind. 

Take The Pledge!

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