Take Action

What you can do to make a difference today!

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Pledge to help create an animal-friendly fashion future

By signing the Pledge, you’ll join us in showing those responsible for how our clothes are made that animal protection is important to you.

Say 'YES' today!

Here are more ways you can help

Lambs with mother sheep

Protect lambs from mulesing

Join 100,000+ people calling for an end to mulesing.

Raccoon dog in a fur farm

Help end fur sales in VIC and NSW

Protect animals from one of the cruellest trades

Woman's fashion

Good On You app

Download the Good On You app – to find brands that match your values across animal welfare, Labour and Environmental Protection Issues

Child with lamb

How to Wear it Kind

FOUR PAWS' free shopping guide


Find out more

Pledge to Wear It Kind!

Kinder fashion starts with you!

Wear your values. Wear It Kind. 

Take The Pledge!