Rabbit

Compassion is always in fashion

Why Wear it Kind 

No animal deserves to suffer in the name of fashion and consumers are increasingly demanding clothes that cause no harm to people, animals, or the environment.

We expect brands to take a stand on the issues that matter to us1 and we are increasingly unlikely to buy from brands that conflict with our ethics².

True ethical fashion incorporates human rights, environmental protection, and animal welfare. Fashion not only has to look and feel great, it has to be great. For too long now, people, animals and the environment have been the hidden victims of a multi-billion-dollar industry.  

But that is changing, and the future of fashion is kindness. 

Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority and drive more kindness in fashion!

Animals

 

Over two billion animals end up in fashion and textiles annually, and many of them will suffer in countless ways for the sake of clothing. 

The missing piece.


Over and over, we see horrible exposes showing animals being treated cruelly. Unsurprisingly, research has found generations are becoming increasingly concerned about the well-being of animals within fashion. It’s clear that the fashion industry can make change! 

People

 

Approximately 75 million people work to make our clothes, and 80% of them are young women. Most of these people are exploited, live in poverty and work in unsafe conditions.

We need more kindness for people.


Human rights abuses remain rife, and basic health and safety measures rarely exist. We need to work together to ensure people and animals are better protected in the production of our clothing.  

Planet

150 billion items of clothing are made every year, most of which end up in landfill. Chemicals used on farm to grow our clothes, to those used to launder, and especially, to dye our clothes are causing a devastating environmental impact. 

Our environment is suffering for fashion.


This is compounded by the greenhouse gas emissions produced by the clothing industry, estimated at a whopping 10% of global emissions, and adds further pressure to our delicate ecosystems. 

Take our Wear it Kind pledge and join a global movement of people, designers and brands committed to ensuring that animal welfare is established as the essential third pillar of ethical fashion.

"It can’t be ethical if an animal has suffered in the process"

Jessica Medcalf, Global Corporate Engagement Manager, FOUR PAWS International 

Together we are making a difference!

As a global community we are creating a kinder world for all, and that includes animals. We are moving the world to #WearitKind! 
 
See here for more in-depth information about how the fashion industry can be kinder to animals, and what solutions are available to some of the most pressing animal welfare issues in fashion

What are the issues? 

Lambs

Sheep Wool

Sheep are complex creatures who are often treated with such unacceptable cruelty, it’s hard to bare


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Minks in a cage

Fur

The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary


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Cow skin for the leather industry

Leather

Have you ever wondered what wild and farmed animals used in leather supply chains go through?


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Geese

Down

Did you know that over 600 million geese and over 3 billion ducks are raised for consumption annually?


More
More

Find out more

Woman

Style and Compassion

Animal protection the new ethical fashion frontier


More
Cattle

The Leather Trade

The true cost to animals and humans


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Take action

Animal-friendly fashion starts with you

Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority!


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Woman and Sheep

Good News for Animals in 2020

It’s been a challenging year for all. But as 2020 comes to a close, let’s celebrate the good moments and progress made towards an animal-friendly fashion future!


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Child with a lamb

How to Wear it Kind

A shopping guide for compassion in fashion by FOUR PAWS


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Woman's fashion

Good On You app

Download the Good On You app – to find brands that match your values across animal welfare, Labour and Environmental Protection Issues


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Woman with hat

Video: Why Wear it Kind?

What do Australians think about animal welfare in fashion?


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More blog & news
Pledge to Wear It Kind!

Kinder fashion starts with you.

Wear your values. Wear it Kind. 

Take The Pledge!

Source

[1] Brands in Motion 2019, ‘The new brand loyalty,’ https://we-worldwide-arhxo0vh6d1oh9i0c.stackpathdns.com/media/446450/brands-in-motion-2019-whitepaper.pdf
[2]
 Future of Sourcing 2019, ‘The rise of the ethical consumer and why businesses need to follow,’ https://futureofsourcing.com/the-rise-of-the-ethical-consumer-and-why-businesses-need-to-follow

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