We expect brands to take a stand on the issues that matter to us1 and we are increasingly unlikely to buy from brands that conflict with our ethics².
True ethical fashion incorporates human rights, environmental protection, and animal welfare. Fashion not only has to look and feel great, it has to be great. For too long now, people, animals and the environment have been the hidden victims of a multi-billion-dollar industry.
But that is changing, and the future of fashion is kindness.