#WearitKind
#WearitKind
Wear It KinD
Animal protection is a critical component of ethical fashion. Fashion owes a huge debt to animals but, unfortunately for our furry, feathered and finned friends, most brands don’t know much about animal welfare in their supply chains. But this is changing, thanks to people like you. A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.
The Issues
Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. But it doesn't have to be this way!
Wool
Widely used across the Australian wool industry, the mutilation practice of mulesing causes intense suffering and pain for millions of lambs annually.
Learn more here.
Learn more here.
Fur
Over 100 million animals are killed for their fur annually. Most are raised on farms, trapped in tiny wire cages and forced to endure a shocking life of cruelty, while millions of wild animals are also caught and killed for their fur.
See what you can do here.
See what you can do here.
Leather
Animal skins are prevalent throughout fashion. The suffering these animals face is often appalling and there is zero traceability as to their standard of care. For exotic leather, this trade is blurred with wildlife trafficking.
Find out the truth here.
Find out the truth here.
Down
The production of down feathers for clothing and bedding is a huge industry. Every year, billions of ducks and millions of geese endure brutal treatment to supply down feathers.
Get the lowdown here.
Get the lowdown here.
