Wear It Kind

Every year billions of animals are used globally to make the clothes we wear. The companies making these clothes often know little about the welfare of the animals involved. But the reality for many of these animals is spending their entire lives caged, living in poor conditions, or suffering painful mutilations. It doesn’t have to be this way.

Together we are exposing the cruelty faced by the animals used in fashion and creating a future where great fashion doesn’t cause great suffering. Change is happening thanks to people taking action, and the number of brands moving towards a kinder future for animals is growing all the time. 
Let’s create a world where animal-friendly fashion is the only kind of fashion!  

The issues animals face for clothing 

Find out more about:



Widely used across the Australian wool industry, the mutilation practice of mulesing causes intense suffering and pain for millions of lambs annually.
Learn more here



Over 100 million animals are killed for their fur annually. Most are raised on farms, trapped in tiny wire cages and forced to endure a shocking life of cruelty, while millions of wild animals are also caught and killed for their fur.
See what you can do here.



Animal skins are prevalent throughout fashion. The suffering these animals face is often appalling and there is zero traceability as to their standard of care. For exotic leather, this trade is fraught with wildlife trafficking.
Find out the truth here.



The production of down feathers for clothing and bedding is a huge industry. Every year, billions of ducks and millions of geese endure brutal treatment to supply down feathers.
Get the lowdown here.


It doesn't end there!

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. Read more!

Take Action

There are simple steps we can all take and, together, we can Wear it Kind.

1. Animal-friendly fashion starts with each of us 

2. Make great choices

Use our Wear it Kind shopping guide to help you!

3. Protect lambs

Sign our petition to protect lambs from mulesing.

4. Ban fur sales!

Call for an end to fur sales in VIC and NSW!

Campaign Updates

Fox in fur farm

Fur Trade: Deadly. Deceitful. Cruel.

Cruelty, COVID-19 and rising demand for ethical fashion – Fur is inhumane and unnecessary. Australia must end its support for fur.

Three Australian sheep

Producers say non-mulesing improves sheep welfare in Australia

New economic report highlights financial and sheep welfare success of wool producers who have ended mulesing

Child with a lamb

How to Wear it Kind

A shopping guide for compassion in fashion by FOUR PAWS

FOUR PAWS Report Animal welfare in fashion

World first report finds fashion critically lagging on animal welfare

FOUR PAWS urges brands to step up for all animals in the ‘new normal’

Clothes Rail

180+ brands in fashion now oppose mulesing

Momentum of brands moving away from mulesed sheep wool is growing

Two lambs

Five cool facts about sheep

How much do we really know about sheep and their secret lives?


Style and Compassion

Animal protection the new ethical fashion frontier


From Rooftops to Retailers

FOUR PAWS, one of the world’s largest animal welfare organisations, began because of fur

White goat

Kinder fashion starts with you.

Wear your values. Wear it Kind. 

Take The Pledge!

Find out more

Flock of sheepFAQs
Silver foxBlog & News
GooseWhy Wear it Kind


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