What are the Issues?

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. But it doesn't have to be this way!

lambs

Wool

Widely used across the Australian wool industry, the mutilation practice of mulesing causes intense suffering and pain for millions of lambs annually.


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Fox at fur farm

Fur

Over 100 million animals are killed for their fur annually. Most animals are raised on fur farms, trapped in tiny wire cages and forced to endure a shocking life of cruelty, while millions of wild animals are also caught and killed for their fur. 


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Alligator

Leather

Animal skins are prevalent throughout fashion. The suffering these animals face is often appalling and there is zero traceability as to their standard of care. For exotic leather, this trade is blurred with wildlife trafficking.


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Plucked geese

Down

The production of down feathers for clothing and bedding is a huge industry. Every year, billions of ducks and millions of geese endure brutal treatment to supply down feathers.


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Pledge to Wear It Kind!

Kinder fashion starts with you.

Wear your values. Wear It Kind. 

Take The Pledge!

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Woman

Style and Compassion

Animal protection the new ethical fashion frontier


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Cattle

The Leather Trade

The true cost to animals and humans


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Take action

Animal-friendly fashion starts with you

Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority!


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Woman and Sheep

Good News for Animals in 2020

It’s been a challenging year for all. But as 2020 comes to a close, let’s celebrate the good moments and progress made towards an animal-friendly fashion future!


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Child with a lamb

How to Wear it Kind

Start your animal-friendly shopping


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Woman's fashion

Good On You app

Download the Good On You app – to find brands that match your values across animal welfare, Labour and Environmental Protection Issues


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Woman with hat

Video: Why Wear It Kind?

What do Australians think about animal welfare in fashion?


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