Flock of sheep

The issues animals face for clothing 

What are the Issues?

Billions of animals are used by the fashion industry every year. Some are caught from the wild, others are kept in factory farms, suffering fear and pain throughout their lives before being cruelly slaughtered when it’s no longer profitable to keep them alive, or when they are big enough for their skin or fur to be used.
But it 
doesn’t have to be this way. 

Lambs

Sheep Wool

Sheep are complex creatures who are often treated with such unacceptable cruelty, it’s hard to bare


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Minks in a cage

Fur

The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary


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Cow skin for the leather industry

Leather

Brutal practices persist within the domestic and wild animal leather industries


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Exotic Leather

A life of horror, for some its ended being skinned alive. We can change this!


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Geese

Down

Did you know that over 600 million geese and over 3 billion ducks are raised for consumption annually?


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Angora rabbits

Angora Wool

Hidden away, Angora rabbits suffer a lifetime of torture for their soft fur


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Alpaca Wool

Alpaca Wool

Distress and fear during the shearing of Alpacas for their fine hair


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Cashmere goat

Cashmere

How cashmere goats endure pain and suffering for their fine fur undercoats used in luxury textiles


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Mohair goat

Mohair

Curly haired mohair goats go through repeated exposure to cruel sheering processes and painful mutilations for fashion products


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Pledge to Wear It Kind!

Kinder fashion starts with you.

Wear your values. Wear it Kind. 

Take The Pledge!

Find out more

Woman

Style and Compassion

Animal protection the new ethical fashion frontier


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Take action

Animal-friendly fashion starts with you

Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority!


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Child with a lamb

How to Wear it Kind

A shopping guide for compassion in fashion by FOUR PAWS


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Child with a lamb

How to Wear it Kind

Start your animal-friendly shopping


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Woman's fashion

Good On You app

Download the Good On You app – to find brands that match your values across animal welfare, Labour and Environmental Protection Issues


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Woman with hat

Video: Why Wear it Kind?

What do Australians think about animal welfare in fashion?


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Lamb

Working together for compassion in fashion 

Information and support for industry & brands


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A cute Merino lamb looking at the camera

Brands against Mulesing

Around the world, fashion brands are stepping up to help end the cruel mutilation of merino lambs


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