Minks in a cage


The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary


The global fur trade is big business and worth around US$ 40 billion.1 Despite the tsunami of brands pledging to steer clear of fur, and the huge risks the fur industry brings to containing virus outbreaks like COVID, brands such as Max Mara, Prada, and Dior continue to sell it all around the world. Fur is also an incredibly cruel business that sees millions of foxes, minks, rabbits, seals, cats, and dogs kept in horrific conditions and brutally slaughtered for their fur every year.  

95% of fur comes from animals that have suffered their entire lives in factory farms where they experience horrific cruelty and extreme stress, fear and suffering throughout their short lives.  

  • Small, dirty, and barren cages make it impossible for animals to move freely and to express their normal behaviour.
  • Deformities are common and wounds are left untreated and quickly become infected.
  • Out of stress and frustration, animals display abnormal behaviours such as fur chewing and self-injury.
  • Handling methods include beating, strangling, and dragging animals.
  • Cruel slaughter methods include gassing, electrocution, suffocation, and skinning animals alive.
  • Selective breeding of ‘monster foxes’ for pathological obesity to maximise the size of their pelt.

For those animals trapped in the wild, the horrific use of steel-jaw leghold traps, body-gripping traps, underwater traps, and wire neck snares inflict extreme pain and suffering to animals. Animals may suffer for days, or die through blood loss, thirst, starvation, or predation before the hunter returns to check on the trap.  

All so that someone can wear their fur. 

All this suffering is completely indefensible. It is also completely unnecessary. 

But there is hope. 

What are we doing?

The fur free movement has made remarkable progress in recent decades, with over 1500 fashion labels including Chanel, Prada, H&M, Michael Kors, Gucci, Adidas, and Armani committing to be fur-free and major cities and fashion events taking a stand against fur.  

In 2019, fur farming was made illegal in the Czech Republic and in 2021 the Ukrainian parliament introduced a law proposal to end fur farming, and the Los Angeles City Council backed a new law to ban the sale of fur fashion. Further, bills to ban the sale of fur products have also been introduced in New York City and the state of California.  

FOUR PAWS was born out of a determination to end fur farming – and this determination has only grown. We continue to support the highly successful Fur Free Retailer program and, through our Wear it Kind program, we are building a global movement of people, brands and designers committed to ensuring that no animal suffers in the name of fashion.  

“Our organisation emerged when we opposed fur farms in Austria, more than a quarter of a century ago.” 

Heli Dungler, founder of FOUR PAWS

How can you help?

  • Take the Wear it Kind pledge and commit to never wearing animal fur.
  • Be wary of faux fur as it’s increasingly common for animal fur to be mislabelled as faux fur. See our guide to telling the difference or, if unsure, simply avoid it altogether.
  • Sign our petition to ban the sale of fur in Victoria and New South Wales.
  • Retailers respond to consumer pressure so speak, or write, to the management of any store selling fur.
  • Sign our petition to end the fur industry.
  • Find Fur Free Retailers, and use our Wear it Kind shopping guide to help you make animal-friendly fashion choices.


1) Abnett, K 2015, ‘Inside the growing global fur industry’, Business of Fashion, https://www.businessoffashion.com/articles/intelligence/insid e-the-growing-global-fur-industry.